fab event. fab pics.

check out some of the fun-filled moments from our launch event!!

say hi to kid sister and john from trovata

ok talk about lovers of life. kid sister and john whitledge, creative director of trovata, joined forces along with mtv's staying alive foundation, and kicked off the lovers love life tee with a kick ass party. good music, good peoples. great way to bring buzz for this worthwhile cause.

too cute

meet shanta and her love of her life, her cutie son robby jones. ok is it me, or do cute kids just make you smile?

loving life, advanced style

from our friend ari, who's writes advanced style, a fab blog that documents folks of the silver-haired set and their amazing style.

check out how amazing this women's use of color! she rocks.

kanye speaks out

so all the proceeds from the lovers love life tee are going to the staying alive foundation.  we're all about safe sex and helping get the word out to help prevent hiv/aids.

recently we sat down with kanye and check out what he says.

hey little guy

ok seriously, this little dude is adorable, no?  thanks so much for sending in kallie.

keep the pictures coming!!!

take that!

so our peeps recently had a big night at the EMAs -- tons of hot performances from estelle, kanye, the killers, and pink, to name a few.

staying alive definitely contributed to some of the nights best accessories, the rubber rocks rings

hey if these are good enough for take that, then it's totally good enough for us.

style file

so this is building up to be the must-have item for the holiday season.  our friends at style.com agree: 

kick start

last spring, our friends at trovata were inspired by the beaches of brazil and had some crazy capoeira dancing as part of their fashion show.  well, liana from new york shows us her skills on the dance floor.  watch out boys.  lover of life in full effect.

ain't no mountain high enough

this is from sydney, all the way from the top of mt. baker in washington state.

lookin' good.  definitely lovin' life!

some inspiration: kid sister

if you haven't heard of kid sister yet, check her out.  fun beats and definitely a lover of life.

she's gonna be hosting our launch party next thursday.  let the good times begin.

can't wait to see everyone's pictures!!

welcome, welcome.

the math makes sense. hip, cool fashion label (that would be trovata) meets mtv.  joining forces in the fight against hiv/aids.

to celebrate the collaboration, we're throwing a launch party in LA on nov. 20th, hosted by kid sister.  look out for pics from the event.

get in on the action as we're selling a tee at urban outfitters nationwide starting in dec.  all proceeds go to mtv's staying alive foundation, which gives grants to young people working on hiv/aids prevention.

help us and join the fight!