welcome, welcome.

the math makes sense. hip, cool fashion label (that would be trovata) meets mtv.  joining forces in the fight against hiv/aids.

to celebrate the collaboration, we're throwing a launch party in LA on nov. 20th, hosted by kid sister.  look out for pics from the event.

get in on the action as we're selling a tee at urban outfitters nationwide starting in dec.  all proceeds go to mtv's staying alive foundation, which gives grants to young people working on hiv/aids prevention.

help us and join the fight!